The Operator Behind the System
Sonny Ai is a London-based operations studio that designs and deploys custom operational command suites for businesses that have outgrown spreadsheets and off-the-shelf tools. Automated workflows, live dashboards, and role-based portals, all deployed in weeks. Yours to own.
Karim Usmani
Karim Usmani designs and deploys custom command suites for construction, financial services, and operations-heavy businesses.
Started in UK construction: on sites, in land departments, in operational roles where process failures cost real money. Built and ran a service business in London.
Saw the same pattern everywhere: businesses running on disconnected tools, manual approvals, no operational visibility. Good teams spending hours on admin that a proper system would handle.
Founded Sonny Ai to fix that. Custom command suites: automated workflows, live dashboards, and role-based portals, all deployed in weeks. Client-owned, not rented.
Designed and deployed the Reach CM command suite (construction procurement + document control, 45 tables, 871 columns, 40+ PostgreSQL functions). Designed and deployed the Obsidian command suite (institutional deal packaging, real-time document indexing, broker dashboards).
How We Approach Systems Design
Systems, Not Scripts
We architect end-to-end operational systems with governance layers, audit trails, and data validation, not isolated automations that break at scale.
Structured, Not Templated
Every engagement is a design and build exercise. We model your specific operational flows, not force you into a generic template.
Governed, Not Guessed
Every system includes role-based access controls, data validation layers, and audit-ready records from day one.
Owned, Not Rented
Full documentation, handover, and training. You own everything we build. No platform lock-in.
Our Core Technology
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